Responsible betting & gaming business
Helping our customers to enjoy gambling safely and responsibly
As the UK’s largest retail and online bookmaker, we believe we have also to be a leader in promoting responsible gambling. All businesses in the leisure sector have to recognise that hand-in-glove with the entertainment they provide, they carry an important responsibility towards their customers. Nowhere is this more true than in the gambling industry.
All our people are bound by a common responsible gambling approach which applies to everyone, everywhere, without exceptions.
Our responsible gambling approach is based on three key principles:
- More than the letter of the law: We believe we should comply not only with the letter, but also with the spirit of the law. And when we are reviewing our own responsible gambling performance, it is through this prism that we judge whether we have succeeded or failed.
- Acting together: The greatest protection, particularly for vulnerable people, is achieved when the industry acts together. Wherever we can, we promote dialogue and seek to build consensus around opportunities for the industry to work together to minimise the risk of gambling-related harm.
- Helping customers to stay in control: There are times when, as a business, we can see a way to go beyond either regulation or industry codes of practice to ensure that we provide our customers with an even safer environment. We innovate to deliver extra protection by providing customers with better tools and information which helps them to stay in control and keep their gambling fun.
We are proud to be founding members of the industry self-regulatory industry body the Senet Group; and to be leading participants in the Association of British Bookmakers and its work via its Responsible Gambling Code to improve industry-wide approaches to advertising and promoting gambling.
We will continue to explore innovative approaches to identify patterns of problem gambling that enable us to intervene and help our customers to help themselves. We will never stop looking for ways to improve.
We have a range of information and tools available that demonstrate our commitment to helping our customers stay in control of their gambling. Information is readily available for each of our betting brands. To visit the relevant responsible gambling microsite, simply click on either Ladbrokes or Coral.