Active in our communities
Both our predecessor companies, Ladbrokes and Gala Coral Group had a number of important charitable and community initiatives. We will be continuing these partnerships and remain committed to playing an active and positive role in the communities in which we operate.
Our corporate responsibility programmes
Ladbrokes Charitable Trust
As firm believers in the power of local engagement, we use the reach of our shop estate and the enthusiasm of our employees to raise funds for and awareness around worthwhile causes. During 2015, our employees raised £365,449 for Ladbrokes Charitable Trust, which in turn donated £348,119 to charities. Major amounts were given to Cancer Research UK (£135,000), Marie Curie Cancer Care (£60,000) and the Starlight Charity (£50,000), among others. All our major charity partnerships are generally designed to engage our customers and employees, for example by using our shop estate to distribute leaflets, carry posters and encourage direct support, for example by taking part in an online cancer awareness test. Since its launch in 2003, Ladbrokes employees have raised over £7.8m for LCT.
Children with Cancer
Since March 2015 we have been engaged in a company-wide fundraising partnership with Children with Cancer UK, the leading national children's charity dedicated to the fight against childhood cancer. Almost 4,000 children and young people are diagnosed with cancer every year in the UK, and CWC UK’s aims are to determine the causes of, find cures for and provide care for children with cancer. Thanks to the efforts of colleagues and customers, Coral has raised more than £2 million for this fantastic cause, and the total continues to rise. As well as the fundraising, we have also helped to increase awareness of CWC UK and its invaluable work.
Coalfields Regeneration Trust
We have a positive partnership with the Coalfields Regeneration Trust (CRT). Since 2012 we have been proud supporters of the Family Employment Initiative (FEI) in the Dearne Valley, South Yorkshire, to which we donated £32,000 in 2015.Our donation will enable the continuation of the CRT’s bespoke employability programme, supporting the appointment of a full-time CRT Community Employment Adviser. We are also taking steps to align our own apprenticeship programme with the specific needs of the CRT. As part of this, we will be providing new apprenticeship placements in areas of the country where the CRT are currently operating.