Strategy

Our plans for the future

We want to be a major player in every market in which we operate.

As a combined business, Ladbrokes Coral is the clear number one in the UK and has a strong international portfolio. We operate in regulated betting and gaming markets which offer substantial opportunities for expansion. We intend to use our increased scale to identify opportunities for growth.

Strategic foundations

Our business strategy is based on bringing our combined strength to bear on a number of markets where we believe we can win.

  • We have increased scale in a market which requires great investment to stay ahead of the competition.
  • We have great people and leading products which we continuously improve.
  • We know our markets after many years of successful bookmaking.
  • We combine that with great and seamless customer service delivered through a wide range of channels.

Opportunities for growth

Online: online sports betting and gaming are key growth opportunities. It is these markets that are growing most rapidly globally and we are well-placed in them.

UK retail: we are the number one in the UK market with a market leading multichannel offering.

Brands: we have a winning combination of customer loyalty, heritage, and cash generation. We intend to maintain Ladbrokes and Coral as separate brands with their own specific appeal, giving us a strength that will be a huge competitive advantage.

Efficiency: combining our back office operations enables the sharing of knowledge and the elimination of duplication, freeing up cash for investment in new opportunities.

International: we intend to use our greater scale to secure greater international growth, including expanding into new markets where appropriate.

Ladbrokes Coral Group plc

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